Active, smart, and intelligent refer
to packaging systems used with foods, pharmaceuticals, and several other types
of products. They help extend shelf life, monitor freshness, display
information on quality, improve safety, and improve user convenience. It is
used by the packaging producers to retain nutrient value and product freshness
at competitive pricing. New technologies such as intelligent packaging, active,
smart packaging, and modified atmosphere packaging are replacing traditional
methods such as canning.
Today, active, smart, and
intelligent packaging market growth is gaining traction driven by the advanced
transport facilities available across the globe. Escalating demand for active,
smart, and intelligent packaging in consumer goods, food and beverages, and
pharmaceuticals sectors can be attributed to growing need for promotion,
advertisement, marketing, branding, and publicity activities in these sectors.
Furthermore, massive need for elongating shelf life of the food items will
further impel the growth and scope of the business.
Besides this, smart and active
packaging also eases the process of bulk transportation. The food industry in
particular, which is currently at its peak, is the primary growth driver of the
global active, smart, and intelligent packaging market. However, the growth of
the market is likely to be restrained by the massive high costs of
implementation due to the huge money being invested in the research and
development of better products. To address this issue, the key players are
focusing on product development with the minimum cost incurred and ensuring
high-quality service delivery.
The global active, smart, and
intelligent packaging market can be classified based on packaging type and
application. Based on the packaging type, the market can be sectored into
active packaging and smart & intelligent packaging. Application wise, the
active, smart, and intelligent packaging market can be classified into food
& beverages, pharmaceuticals, cosmetics, and others.
Some of the key players in active,
smart, and intelligent packaging market are Amcor Ltd., Graham Packaging
Company Inc., Landec Corp., Ball Corp., Timestrip, plc, VIP Packaging, Sealed
Air Corp., SYSCO Corp., and Mitsubishi Gas Chemical.
North America is leading the market
for advanced packaging system owing to the increased health awareness among
population and increasing urban lifestyles. Europe is the second largest region
after North America in terms of revenue generation due to rising demand for
stringent regulations and sustainable packaging. However, APAC is anticipated
to witness high growth rate with increasing lifestyle of people in this region
particularly, in India and China and increasing paying capacity of people
demanding hygiene and good quality products. Also, with the rise in population,
the demand for packaged food is increasing, leading to the growth of advanced